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What’s in a Brand Name?

Are you brand conscious?

When it comes to shopping, are you trapped in a cycle of buying products with the most prestigious brand names? Have luxuries become necessities? Satan never wants you to be happy with equality. Instead, he wants you to engage in a process of comparison that drives you to buy those “top-of-the-line” brands – you know, those that make you appear slightly better than people with lesser brands. Doing so may help you feel better about yourself, but it can put you on a treadmill that demands higher and higher levels of spending. King Solomon said, “Whoever loves money never has money enough; whoever loves wealth is never satisfied with his income.” (Ecclesiastes 5:10)

For many people, only the “deluxe” package will do. This means that if they have a choice of low, middle, or high, they’ll always choose high, whether they’re buying a house, a car, a handbag, a wristwatch, or a pair of eyeglasses. Yet, God tells us in Hebrews 13:5 to be content with what we have! Having a roof overhead, getting from one place to another, and keeping track of time can be had for less money than what many people feel compelled to spend. When it comes to eyeglasses, the most important thing is not the fashionable brand, but whether your vision is corrected! Don’t buy into the lie that only the “best” will do. Satisfaction isn’t found in a name. Free yourself from the cycle of comparison. If you belong to Christ, then you’re loved and accepted. Believe that and you’ll save yourself a lot of money and take a tremendous burden from your shoulders. 

And if you’re struggling with credit card debt, contact Christian Credit Counselors to create a debt management plan specifically for you. For more information call the Crown Helpline: 800-722-1976 or visit online at