Give Now

Trapped by Brands

Have luxuries become necessities for you?

Satan never wants you to be happy with equality. He wants you trapped in comparisons that lead you to buy “top-of-the-line” brands, things that make you appear slightly better than those with lesser brands. It can put you on a treadmill that demands higher and higher levels of spending. For many, only the “deluxe” package will do. It could be a house, a car, a handbag, a wristwatch or a pair of eyeglasses. In Ecclesiastes 5:10, King Solomon said, “Whoever loves money never has money enough; whoever loves wealth is never satisfied with his income. This too is meaningless.”

Having a roof over your head, getting from one place to another, and keeping track of time can be had for a lot less money than what many people feel compelled to spend. A Timex will accurately tell you the same time of day as a Rolex. Don’t believe the lie that only the “best” will do. Satisfaction isn’t found in a name. Breaking free from the cycle of comparison can save you a lot of money and take a tremendous stress off your shoulders.

Some of the wealthiest people I know are not impressed with things of the world. They don’t need worldly props for their self-image. They’re grateful for who they are in Christ and take seriously his statement “It is better to give than to receive.” (Acts 20:35) Now if you’re convicted, think about giving that watch, or handbag or shoes to someone who needs them more than you. Or sell them and donate the money to this radio station! You might be surprised at just how good it feels!

Has your preoccupation with buying the best overloaded you with credit card debt? Contact Christian Credit Counselors. They can create a debt management plan specifically for you. For more information call the Crown Helpline: 800-722-1976 or visit online at