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Savings Day – Store Brands vs. Name Brands

 This is a good time to increase your savings.

It used to irritate me when my wife, Ann purchased store-brand items. I thought they were sub-par until finding out many are made by name-brand companies. Experts say, “.. the cost of store-brand foods and beverages is at least 20 to 25 percent less than name brands of the same product, and the store brand’s quality is typically as good or better.” That could mean a $3,000 a year savings for a family of five.

Walmart sells under its Great Value brand, Costco sells its Kirkland Signature brand. Trader Joe’s uses its own name. Don’t doubt the quality! You’ll pay less for store-brand items than for name brands. Give them a try and see how much you can save.

For help with your savings, download the ELI App at