Savings Day – Spend Less With Store Defense
Are impulse purchases wrecking your financial goals?
moneycrashers.com reveals that marketing professionals entice customers by using strategic floor plans. Knowing their methods can help you avoid impulse purchasing. Upon entering a store’s foyer, known as the decompression zone, your brain absorbs signals to shop. Ads, deals, cute outfits, and sale racks lure you in for unintended purchases. You enter what’s called the front. In grocery stores, your appetite encounters the bakery, deli, or the produce. Mall stores confront you with promotional items that draw you in for more “deals”. The center of grocery stores are typically convenience foods that you must go through for the milk, eggs, and meat. Marketers hope you won’t pass up wants as you proceed to your needs. Clothing and shoe stores use the center aisles for full-priced items hoping you’ll grab something en route to their sales. Checkout areas have low-priced items or accessories where you’ll be tempted to throw in another dollar or two while waiting in line. This is the danger zone of shopping with young children. Paul told the Corinthians: “No temptation has overtaken you except what is common to mankind. And God is faithful; he will not let you be tempted beyond what you can bear. But when you are tempted, he will also provide a way out so that you can endure it.” (1 Corinthians 10:13) So remember that the next time you shop. It’s your defense in spending less that will enable you to save more!
Impulse spending can create credit card debt. If you’re struggling, I recommend Christian Credit Counselors. They’ll create a debt management plan that works for you. For more information call the Crown Helpline: 800-722-1976 or visit online at crown.org/ccc.