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Crazy Money – Nature’s Nate Honey

It’s Crazy Money Day and do I have a sweet story!

24 years ago, Nathan Sheets bought a beehive as a post-honeymoon hobby. He grew it into a small business. When he lost his job in 2010, he wondered if he could support his family on honey sales.

It was already carried by some local grocery stores, but his wife encouraged him to try a giant retailer. He listened and he’s glad he did! 

Their first order was for more than $100,000 worth of honey. Today, Nature Nate’s honey is sold in more than 5,000 stores packaged with a bright orange lid. 

Nate attributes his success to God. He likes to say, “The Lord has blessed us so we can be a blessing to others.”

Nate also believes that CEOs must recognize that they are stewards of not just the money, but their employees as well. He says you have to make their lives better, not just your own.

What a witness to employees, their families, and the world. Do you strive to bless those you work with? If an employee, do you serve with all your heart to serve others? If a manager, do you treat your employees as you would want to be treated? Do you recognize the awesome privilege you have to live out your faith in the workplace and at home? 

As Hebrews 12 says: “…since we are surrounded by such a great cloud of witnesses, let us throw off everything that hinders and the sin that so easily entangles, and let us run with perseverance the race marked out before us. Let us fix our eyes on Jesus, the author and perfecter of our faith…” (Hebrews 12:1-2)

Thank you Nate for your honey and your wise example! 

Now if you want to grow in Biblical stewardship, access Crown’s online studies and tools. They’ll help you on your spiritual and financial journey.  Find out more at